Facilitated global energy technology company Baker Hughes’ first ever media tour – for high-level business media – of its Jandakot operation in Perth, in 2024. Prepared management team for media conference. Baker Hughes, listed on the Nasdaq in the US, has a revenue of $23bn per annum.
Key communications actions
Strategic Communications Planning
Key communications strategy session and document provided with aims, actions and messages.
Factsheet
Assistance to draft clear factsheet for media, so all spokespeople on message.
Media Relations
Media messaging, media liaison, publicity and some media training.
Media Conference
Planning and advice featured preparing venue, rehearsing key presentations, safety review and assisting with format.
Media Connections
Inviting Australia’s top energy and resources media to attend special event.
Media Monitoring
Detailed media monitoring and analytical breakdown prepared.
Results:
- Features in prestigious outlets: Business News, The West Australian, and Energy News Bulletin.
- Business media met Baker Hughes management. Subsequent articles/photos published such as this ENB story: ‘Inspiring story of Jeremy Campbell-Wray.’
- New information, result of media tour, later also reported by global media including Bloomberg and Reuters.
- Media Tour
- Publicity!
- Factsheet
- Improved Perception
- Relationship Building
- Media Conference