Public relations, strategic communications and media liaison for CORE Innovation Hub’s 2025 launch of ‘Made in the Pilbara’ grant program — with a pool of $500,000 funded by the Western Australian Government and BHP. The initiative, delivered by CORE, provided targeted support to Pilbara-based small-to-medium enterprises (SMEs) to adopt advanced manufacturing, localise support chains and bring proof-of-concept technologies to market. The aim of the grant was to drive local jobs, build sovereign capability and unlock new business growth in the region.
Key communications actions
Results:
“Working with Cate Rocchi and the Perth Media team was invaluable in launching the Made in the Pilbara grant program. Their support with media strategy, pitching and storytelling ensured we reached the right audiences across the region and beyond. Cate’s deep understanding of the WA media landscape and her practical, no-nonsense approach made the whole process seamless and highly effective.” – Kate Spencer, WA Lead for CORE Innovation.
- Substantial, on message, and factually correct media coverage.
- Features on ABC Radio Kimberley and Pilbara, Business News column, Pilbara News, North West Telegraph, Ngaarda Radio.
- Media Distribution
- Media Interviews
- Publicity!
- Media Coaching
- Improved Brand Recognition
- Increased Connections