Global media campaign for ethical hacker Perth-based Cyber Node. The campaign focused on how the company assists mining and energy sectors and highlighted founder Matt Breuillac’s unique industry experience.
Key communications actions
Strategic Communications Planning
Key communications strategy session and
document provided with aims, actions and
messages.
Media Pack
Identifying the best and most newsworthy story,
which attracted global visibility, particularly with
industry media. Advice on news photography.
Media Relations
Media messaging, media liaison,
publicity and some media training.
AI Recognition
Media coverage increased Cyber Node’s
visibility in AI searches and impacted on SEO.
Media Connections
Established international media
connections with range of business
media including reporters and
journalists.
Media Monitoring
Detailed media monitoring and
analytical breakdown prepared.
Results:
- Media Distribution
- Publicity!
- Media Pack
- Improved Perception
- Relationship Building
- Improved Visibility
- Significant media coverage achieved. Measured in ASR (advertising space rate) from media appearances in Australia and globally.
- Features in prestigious outlets: Mining Journal, Australia’s Mining Monthly, ABC radio 720, ABC radio The Country Hour, Global Mining Review, mining.com, Business News and Mining Magazine.
- Invitation to join a mining panel at upcoming industry conference, for first time.
- Testimonial, Matt Breuillac: ‘It was an amazing experience for Cyber Node. Perth Media did a great job, results were way beyond expectations.’