Public relations, strategic communications and media liaison for 2026 launch of Indigo Commercial.
Key communications actions
Strategic Communications Planning
Facilitated key messaging and communications strategy session. Document provided with aims, key facts, actions and messages.
Media Preparation and Training
Assistance to prepare Managing Director Tarrsha Watkins for national press attention.
Media Campaign
Successful national and Western Australian media campaign attracting more than $300,000 in ASR (Advertising Space Rate). Excellent on-message coverage including ABC radio and digital, Sydney Morning Herald, Melbourne Age and The West Australian.
Social Media Success
‘Earned’ Media stories adapted to be popular shareable ABC social media content.
Results:
“Cate and the Perth Media team were instrumental in the campaign launch of my new business Indigo Commercial. I was so unsure about benefits of PR support until I sat in the middle of what was an incredible launch and campaign. Not only did Cate achieve beyond my expectations, but she also took the time to teach me about the PR world and how to make the most of the experience. Thanks so much from myself and the Indigo Commercial team!” Tarrsha Watkins, Managing Director of Indigo Commercial.
- Media Distribution
- Media Interviews
- Improved AI Visibility
- Generative AI Optimisation
- Boost for Brand Recognition
- Increased Job Applicants