Public relations and media liaison for launch of Kado Muir’s Mamutjitji Story App. Promotion of tech company Dilji Labs and its owner, Mr Muir, a Western Australian Aboriginal entrepreneur and leader. Events held in Leonora (Goldfields in Western Australia) and Perth at Waalitj Hub. Significant research, government relations and lobbying are ongoing.
Key communications actions
Strategic Communications Planning
Key communications strategy session and
document provided with aims, actions and
messages.
Media Pack
Identifying the best and most newsworthy story,
which attracted global visibility, particularly with
media. Advice on news photography.
Media Relations
Media messaging, media liaison,
publicity and some media training
AI Recognition
Assist to develop long-term relationships with media and stakeholders including government and mining industry clients.
Government Relations
Important documents for government interaction
were prepared and importantly this work
facilitated a meeting with WA Education Minister
Tony Buti and Youth Minister Hannah Beazley.
Media Monitoring
Detailed media monitoring and
analytical breakdown prepared
Results:
- Significant media coverage achieved (more than $3.4m). Measured in ASR (advertisingspace rate) from media appearances in Australia and globally.
- Features in prestigious outlets: ABC radio, TV and digital, children’s TV BTN (Behind The News), National Geographic Kids, Business News, The Kalgoorlie Miner newspaper and many more.
- Facilitated in person meetings with WA Testimonial, Kado Muir: ‘It was a highly professional Public Relations experience. Perth Media did an excellent campaign – results were really fantastic.’
- Media Distribution
- Publicity!
- Government Relations
- Improved Perception
- Relationship Building
- Improved Visibility