Public relations, strategic communications and media liaison for 2025 launch of Silvalis brand. Australia’s largest private sandalwood grower, harvester, processor and exporter – Silvalis – continues to expand markets for sandalwood (and its products) in Asia, particularly China, India, Taiwan, Vietnam and Malaysia.
Silvalis – formerly known as WA Sandalwood Plantations – manages and part owns, 15,000 hectares of sandalwood plantations, growing six million sandalwood trees across several sites in Western Australia’s Wheatbelt.
Key communications actions
Results:
“I thought Cate exhibited a tenacity in terms of getting an understanding of what is a fairly complex industry, and the stakeholders involved, and we got an extremely beneficial outcome. The Public Relations service was professional and her media connections were largely responsive and attended our launch of Silvalis. We would not have had such a successful event without Cate Rocchi’s hard work and diligence. You have to be prepared to put in the hard yards – in order to understand the subject matter to get the best result on the day – and you did that.” Keith Drage, Executive Chairman of Silvalis.
Substantial, on message, and factually correct media coverage.
Features on 7West Regional TV, The Countryman and its syndicated regional newspapers, National Indigenous Times, Business News and other prestigious news outlets.
- Media Distribution
- Media Interviews
- Press Conference
- Improved AI Visibility
- Generative AI Optimisation
- Boost for Brand Recognition