Generative AI Optimisation (GAIO)
Our new AI Business Intelligence, with Delphi Advisory’s Jack Newbould, can provide extraordinary information. Data is collated from social media including Linkedin and LLM visibility across multiple platforms (ChatGPT, Claude, Perplexity).
It informs PR and media campaigns, and business decision making, in ways never before possible.
Strategic Partnership
Perth Media formed an exclusive strategic alliance with Brisbane-based Delphi Advisory in October, 2025. Perth Media is the only PR, media or marketing company in Western Australia working with Delphi. Generative search, zero-click results and Large Language Models (LLMs) increasingly determine how messages reach audiences. The communications' industry is at an inflection point. Generative AI Optimisation (GAIO) is a new field. It collates data crucial for strategic communications and business planning.
Brand Disruption
GAIO data gives organisations clarity and confidence in how they engage with stakeholders. The old playbook of counting clips and impressions no longer tells us how messages land and what matters.
If you aren't incorporating GAIO, your competitors are already shaping the narrative.
New Business Intelligence enables nimble companies to grasp market share. It is disrupting the footprint of historically-successful brands.
