Perth Media Managing Director Cate Rocchi will speak alongside Jack Newbould, of Brisbane-based Delphi Advisory, at the Leading the Future 2 AI Summit in Mandurah on July 2.
The event will be hosted by the Peel Chamber of Commerce.
“When someone asks ChatGPT or Google’s AI to recommend a business like yours, does your business appear in the answer? Most businesses don’t know and it will be an honour to share learnings on how to boost your firm’s AI visibility and digital footprint,” says Cate Rocchi.
“It’s now not just about SEO. Strategic Communications and Digital PR have been in a state of disruption for the past two years. PR, media relations and government relations, as well as strategic social media work such as publishing engaging content on LinkedIn (including ‘earned’ media results) can all rapidly grow ambitious and switched-on brands right now. It is also important to prepare well as once AI search has included information about your brand, it can be very difficult to upgrade.”
In our workshop, Is Your Business Invisible to AI?, we will share practical steps to help your business be found by AI search tools, improve your online visibility and stay ahead as the way people search continues to change.
Topics, from Perth Media’s input in the workshop, include Corporate Storytelling, the Importance of ‘Earned’ media and creativity.
Only two weeks to go. Early Bird tickets close 21 June. Ticket link below:
https://leadingthefuture.peelcci.com.au/ai-2026
Perth Media Masterclasses June 29 in Perth City
Perth Media is also hosting our annual Masterclasses with our Strategic Partner, Jack Newbould of Delphi Advisory.
Jack Newbould, Brisbane-based Delphi Advisory
https://events.humanitix.com/delphi-advisory-mastercland-business-intelligence-on-june-29
Jack Newbould at Brisbane-based Delphi Advisory is one of Australia’s and the world’s rising Generative AI Optimisation (GAIO) stars. He can help you understand how to increase your brand’s visibility on LLMs such as Claude and ChatGPT. GAIO is becoming increasingly crucial to retain and grow marketshare.
The event, ‘Turning Signals into Strategy’, will be a rare chance to spend time with Newbould in a small group and ask questions about this new and crucial area of strategic communications in 2026.
“Three forces have made the old comms playbook obsolete,” says Newbould. “Attention has fragmented, opinions form disparately, not in any one place. Trust is volatile, a narrative can move faster than your ability to respond, especially in markets like Perth, where reputations travel by referral.”
AI compression is rewriting discovery, buyers ask AI: ‘What’s the best option?’, before they ever talk to you, and the market’s shared understanding of who you are can shift without a single mention reaching your inbox. “You usually only notice when pipeline softens, customers turn price-sensitive, or deals you thought you had quietly disappear,” he says.
This half-day, closed-room session is built on a single premise: audience intelligence is business intelligence. What your market, regulators, competitors and AI systems are actually saying about you is strategic data, not a comms output. Treated that way, it sharpens positioning, pricing, partnerships and risk.
The masterclass is focused on Delphi’s three operating pillars:
- Audience intelligence
- Capturing real-time signals across web, social and news to identify when action is needed and why, then segmenting the audiences that matter from the noise that doesn’t.
- Narrative strategy
- Defining who you’re actually talking to, what to say, and where to say it. Diagnosing where your organisation is losing narrative control and how to hold a defensible position in high-stakes environments.
- LLM visibility
- Structuring how you say it so AI systems can find and cite you. Even the strongest organisations are often not currently visible.
Each pillar runs as a working clinic applied to the participant’s own organisation, not a lecture. Attendees leave with a clear read on where they sit, where they’re exposed, and the three highest-leverage moves to make in the next 30-60 days. Capped at a small group. Built for founders, comms leads and executives who want communications operating as a strategic intelligence function, not a reactive support line. Spaces limited.
This event is hosted by Perth Media Events, a division of Perth Media. Perth Media has an exclusive strategic partnership with Delphi Advisory, the only communications, PR, marketing, digital and branding agency to do so in WA.
Cate Rocchi, Perth-based Perth Media
Cate Rocchi, Managing Director of Perth Media, is an expert in Digital PR and using technology in Strategic Communications.
The masterclass will focus on:
- How to incorporate GAIO, Business Intelligence AI research into Strategic/PR Communications plans.
- Why Media Relations/Government Relations is crucial right now.
- How to measure success, using Media Analytics including ASR (advertising space rates).
- Global Trends in Digital PR.
- Practical Case Studies and examples.
- AI training for PR. What not to do with your client and company’s confidential information.
- Importance of Creativity and Imagination.
This event is targeted at ambitious CEOs and senior corporate communications and marketing professionals that operate as part of in-house teams.
“Public relations and strategic communications are claiming a larger share of marketing budgets as AI-driven search reshapes how brands are discovered,” says Rocchi, quoted in Campaign Brief. “The shift comes as some businesses experience declining returns from traditional SEO and website traffic, with AI platforms such as ChatGPT and Claude increasingly prioritising authoritative, earned media sources.
“While SEO, social and CRM still play a role, the emergence of AI search is changing how visibility is achieved. For the past 10-15 years, many companies have spent large chunks of their marketing and communications’ budgets on SEO, websites, social media and CRMs. All still have a place, but AI searches such as ChatGPT and Claude are sourcing information from authoritative content including news, media sources, podcasts, YouTube and government announcements. PR is experiencing a golden age as it enables businesses to appear highly in AI searches. Right now, many companies are seeing their website traffic fall off a cliff and they can’t easily ‘buy’ their way out of the problem with increased SEO budgets.”
If you miss out on these events, please contact cate@perthmedia.com.au
