Perth Media officially became an Ambassador for AIUC Global in December, 2025, after an eight-month trial of the usage classification system.
AIUC Global, a Perth technology company led by CEO Haim Oz, has been a welcome innovation to our written and visual work.
“We spent much of 2025 trialling the AI classification and found the system to be hugely beneficial,” says Cate Rocchi, Managing Director of Perth Media.
“We incorporate it into many products including: communications and PR strategic plans; research, economic development plans and community plans; tailored media training and scriptwriting; media releases and media packs; government relations briefing documents; and creative work such as collages and graphics that illustrate our presentations and documents.
“AIUC is easy to understand and use in our daily work. We get it, our clients get it and the system makes sense. I recommend all creative and consulting companies review the product.
“Public Relations, Communications and Media Liaison has changed a great deal over the past two years, and it is critical that Perth Media remain relevant and also assist our clients to be in the front row, continuously learning. We will continue to invest in AI skills and innovation in the coming weeks and months and look forward to new changes, data and innovation.”
Recently Haim Oz spoke to Perth Media clients and friends at our CEO Tech Breakfast and CEO Tech Morning Tea in January, 2026.
All CEOs, especially those of creative companies, should review AIUC Global and consider incorporating its offering into your everyday operations right now.
“Though honest disclosure, the classifications enable stakeholders – including clients, government, regulations, consumers and communities – to understand when and how AI is used,” says Oz. “This fosters trust, informed engagement, value assessment and responsible innovation.”
AIUC Global assists organisations disclose and govern AI use with clarity and integrity. With a background spanning strategy, technology and governance, Haim works with CEOs, boards, CISOs and procurement leaders to move AI beyond buzzwords and tools, focusing on strategy, oversight, governance and organisational direction. This enables AI use to be clearly defined, accountable, and described in language everyone in the organisation can understand.
“AIUC Global has developed the AI usage classification™, a governance framework that helps organisations explain if AI is used, how much it influences outcomes, and who remains accountable,” he says. “The company’s mission is to shape a future where customers, staff, and stakeholders can confidently understand and communicate how AI was used. Incorporation facilitates open discussion so clear expectations can be set and lets leaders adopt AI with integrity rather than hype.”
Haim focused on ‘Leading with AI: Visibility, Accountability and Value.’ The talk explored three practical questions for leaders:
• Where is AI already operating in your organisation and brand, often invisibly?
• How do you put simple guardrails and language around AI so your people, customers and regulators stay onside?
• How can you unlock value from AI while still protecting reputation, compliance, and human creativity?
Attendees received plain English mental model for AI usage, examples of emerging governance expectations, and a set of questions they can immediately take back to their executive teams and boards. Discussions in both groups, were excellent.
