As part of our transformation to a modern, digital PR company in an AI age – and with our client needs at the forefront – Perth Media will launch S.W.I.M at its monthly CEO Tech Breakfast and Morning Tea events in March.
S is for Storytelling; W is for Wisdom; I is for Intelligence; and M is for Momentum.
From now on clients can easily choose their own PR and strategic communications adventure over 12 months. Modules featured include: PR, Publicity, Government Relations, AI Research, Business Intelligence, GAIO (Generative AI Optimisation) Consulting with strategic partner Delphi Advisory; Strategic Communications; Media Packs; Media Liaison; Crisis Communications and much more.
“Companies need to be AI visible, and corporate storytelling (and PR) are having a golden age,” says Cate Rocchi, Managing Director of Perth Media. “Perth Media is ideally positioned to assist your companies outpace their competitors. The old ‘retainer PR business model’ is no longer relevant for many and we understand that our clients have varying skills within in-house communications teams. Some maybe skilled at government relations (which is becoming increasingly important) but are without media connections and know-how. Others maybe unaware of how to measure LLM visibility or need assistance to establish crisis communications’ plans which are vital as more firms are hit by cyberattacks. We are here to help and plug knowledge gaps.”