National Publicity for Mamutjitji Indigenous Education App Launch

Working with Kado Muir — of Dilji Corporation’s Dilji Digital Innovation Hub — and New Zealand-based Kiwa Digital, many important stories featured on The Mamutjitji Story App. The app was launched in May, in Leonora, Western Australia.

The story was covered extensively on ABC TV, radio and digital, nationwide in ABC PM, as well as social media, including WA Education Department, CSIRO and The Kalgoorlie Miner. The public relations work included a media campaign and stakeholder management.

Mamutjitji Story – aimed at schools and organisations in Australia and New Zealand – develops science inquiry skills through connection with Aboriginal ecological knowledge. It is also hoped Indigenous groups in North America use the resource.

It is free and accessible on Apple and Android mobile devices with interactivity and is narrated in Ngalia and English, with animation, artwork and game features. It tells the Mamutjitji Dreaming Story, a dreamtime narrative belonging to the Ngalia Western Desert Aboriginal People.

On opening the app, students are introduced to a community of aboriginal children and learn how they stood up to monsters who were attacking them and how these monsters became the mamutjitji (or antlion) we know today.

Using bi-lingual narration, animation, games, workbooks and song, students learn about the Mamutjitji, its lifecycle, its feeding habits and its environment.