Masterclass: Public Relations 2024, with Cate Rocchi, on Nov 29
What is Public Relations?
Join us for our annual Public Relations Masterclass, for Leaders. Conducted by Managing Director of Perth Media, Cate Rocchi. Suitable for CEOs, Managing Directors and ambitious business owners. Learn how strategic communications and public relations can have a positive impact on your organisation from an expert with a 30-year long track record.
Here is what previous attendees said.
Jessica Brunner, Bailiwick Legal
‘Just spent the morning with Cate and can’t wait to start implementing her strategies and action plans. Learnt so much that I hadn’t considered.’
Danni Wick, Leadership WA
‘A comprehensive insight into media/PR and the scope of what it encompasses, with practical ways to deliver/engage. Nice personal delivery and tailored content to participants, so ideally focused. Will recommend to colleagues in NFP and private school sector.’
Ailan Tran, Banksia Albany
‘Will recommend to CEOs and directors so they are aware of the needs of the operational level staff. IE media and communications officers. Insightful into the breadth of actions needed to implement a quality PR program.’
Jeff Robson, Access Analystics
‘Very useful to understand what PR is and isn’t, what the value is and how it can benefit a business. Interesting insights and ideas on how to start.’
Cost is $990 plus GST. Includes complimentary morning tea and lunch. To book contact cate@perthmedia.com.au.
PLEASE NOTE: THIS EVENT IS NOT FOCUSED ON MEDIA TRAINING. Perth Media works with several partners to provide media training tailored to client needs, including TV, radio, print and digital media training. Media training is conducted with individual companies only.
PR for Beginners, with Cate Rocchi, on Nov 8
Join us for our first ever lecture, PR for Beginners, held from 9.30am-10.30am on November 8, 2024. Aimed at strategic communications professionals, business owners and not-for-proft leaders, as well as ambitious students.
Do you know the role public relations has in modern business? Learn about important statistics, tactics, case studies and how to create opportunities, as well as managing cultural aspects of operating in Western Australia.
Conducted by Perth Media Managing Director Cate Rocchi.
Cost: $200, plus GST. Event is from 9.30am-10.30am, followed by optional morning tea and networking. To book contact cate@perthmedia.com.au. Spaces limited. Lecture will run from 9.30am-10.15am, with 15 minutes available for questions.
NOTE: THIS EVENT IS NOT MEDIA TRAINING.
Presentation by Shark Bay’s Darren Capewell and Luxury Dinner — Sponsored by Rockcliffe Wines and Quay Hotel — on September 13 in Perth: SOLD OUT
Perth Media’s 2024 Client and Media Event — sponsored by Rockcliffe Wines and Quay Hotel Perth — is going to be amazing this year! Shark Bay legend Darren Capewell is coming to Perth to speak about where he lives — an incredible coastal landscape with amazing flora and fauna which includes friendly dolphins, big red kangaroos, turtles, rare birds and thorny mountain devils.
Darren "Capes" Capewell is a proud and passionate descendant of the Nhanda and Malgana People of Gutharraguda (Shark Bay) situated in the Yamaji region of Western Australia.
Capes is proud of his homeland and family - he loves sharing his knowledge, leading his tour guests across a cultural divide and helping them to connect with one of the most pristine areas on the planet.
Capes, founder and operator of Wula Gura Nyinda Eco Cultural Adventures, offers on country eco cultural experiences around Gutharraguda. As a descendant of the land’s Traditional Custodians, Capes feels it is his duty to be an ambassador for both his people and his country.
Wula Gura Nyinda translates to ‘come this way you’ and is underpinned by three universal principles – Education, Understanding and Respect (EUR). Respect for Country and Respect for culture.
In 2004, Capes started conducting bushwalking tours around Monkey Mia. In 2011, the business relocated to Denham. This allowed for to the business to diversify and expand to incorporate other eco cultural experiences and attract a larger share of the business opportunities around Gutharraguda.
Capes, continues to play a significant role in the development of Indigenous Tourism in Western Australia as a board member with the Western Australian Indigenous Tourism Operators Council (WAITOC). He was previously a member of Shark Bay World Heritage Board for 10 years and is extremely passionate about looking after country. He is a member of Yadgalah Aboriginal Corporation and actively involved in the ongoing preservation and promotion of Shark Bay Aboriginal Culture and Heritage.
On September 13, the Presentation begins at 6pm (arrival at 5.45pm), and runs until 7.45pm. The Luxury dinner at Balthazar starts at 8pm.
Sponsors: Thank you very much to Steve Hall at Rockcliffe Wines and Paula Navarro at the Quay, in Perth.
Invitation only.
Public Relations and Media Masterclass: Korea Focus
Aimed at Korean companies, and other international companies, establishing a presence in Australia, this is the first step to building relationships with Australian media and stakeholders.
Understand the differences and similarities of Australian-based media and reporters in Korea. The course has been designed to assist senior Korean business leaders and communications/public relations/media managers of companies based in The Republic of Korea, and other overseas countries, doing business in Australia.
“This course has been carefully constructed to fill in any knowledge gaps that may exist. The Australian media, which operate in our robust democracy, are varied and sometimes unpredictable. Perth Media is here to help with important information that will enable your media liaison in Australia to be successful,” said Cate Rocchi, MD of Perth Media.
Depending on demand, after the morning masterclass, there is an option to participate in a media training course covering TV, radio and print in the afternoon.
Event: To enrol in our Masterclass in Public Relations and Media: Korea Focus, please email cate@perthmedia.com.au. It will be conducted by Cate Rocchi (a former financial journalist once based in London and Hong Kong) now MD of Perth Media, in Perth. The Masterclass will be held in Perth, from 9.30-noon, on August 16, 2024, and followed by a networking lunch.
Morning session: Early bird ticket price $990, plus GST (9.30am to noon) available until February 29,2024; Lunch: Included (12.15pm to 1.15pm). Tickets from 1 March 2024, $1100, plus GST.
Afternoon media training session: Early bird ticket price $3000, plus GST. Includes completed TV reel and podcast. (1.45pm-5pm). Bus included from venue 1 to venue 2. Tickets from 1 March 2024, $3200, plus GST.
To book please contact cate@perthmedia.com.au
Joint Event with 303 MullenLowe - Short Fast Loud and Public Relations Masterclass
A short, fast planning process to deliver loud and clear outcomes in times of change
Does your company’s brand/image/direction need a refresh? For the first time, Perth Media has joined with exclusive agency, 303 MullenLowe, to offer an exciting and original day’s program aimed at refreshing your company or organisation, with business growth in mind.
Morning Session (Short Fast Loud)
The day’s event will feature a morning session (9.30-12.30pm) by 303 MullenLowe, available to a maximum of 6 people (from one company only), for $5000 plus GST. To book contact Rene Migliore, rene.migliore@303mullenlowe.com.au.
Lunch will be served from 12.30pm to 1pm.
Location: 303 Mullenlowe, Level 2, 242 Murray Street, Perth.
Afternoon Session (PR Masterclass), Optional
Then there is an optional afternoon session ($2500 plus GST) by Cate Rocchi, Public Relations Masterclass: Switching on PR Creates Opportunities, from 1.15pm to 3.15pm. Available to a maximum of 6 people. (from one company only). To book contact Cate Rocchi, cate@perthmedia.com.au
Conditions: None refundable. Bookings need to be prepaid.
303 MullenLowe, is a full-service, integrated communications agency with a 30-year history in Perth. It solves business problems with commercial creativity. “In today's pressurised and competitive market, businesses and marketers must work smarter and deliver results, efficiently. We see a pattern of businesses looking beyond marketing by harnessing the power of creativity to enhance all aspects of their enterprise,” says Rene Migliore. “However, with numerous business problems and limited time, the biggest barrier to planning strategies can be the planning process itself. Coordinating stakeholders and logistics often turns planning into a bottleneck. Planning the planning becomes yet another problem to solve!”
“'Short-Fast-Loud,' is collaborative experience designed to identify and tackle the most pressing business challenges an organisation faces. Our team of critical and creative thinkers work closely with key business stakeholders to help define problems, ideate solutions, and prioritise actions in a rapid-fire workshop, designed with business growth in mind. This makes future planning seamless and efficient, and ensuring your limited resources are mobilised in the most effective way.”
Perth Media
How do businesses use Public Relations to create opportunities? Join our tailored masterclass, with PR and media expert, Cate Rocchi (managing director of Perth Media). PR accelerates growth. Managing stakeholders in the media, government, community and investment sector can improve if public relations is switched on and communications are immaculate.
“We will focus on invaluable techniques to enhance the perception of your company or organisation,” says Cate Rocchi.
2024 Media Training Confirmed for April 12
Media training, at Leederville-based studio will include: a key message review (prior to day of training); professional photograph; short film; and podcast to take home.
“It is very hard to secure a TV media appearance without some reels or videos prepared, so producers can assess your TV talent and suitability prior to your slot,” says Cate Rocchi, Managing Director of Perth Media. “If you want to grow the profile of your business or passion, then this practice session is invaluable. For those who struggle to confidently address groups, this session will also push you out of your comfort zone and enable individuals to refine important messages.”
Cost: $4100 plus GST.
To book, please email: cate@perthmedia.com.au
Public Relations Masterclass for Mining and METS
This course is aimed at Australian and international companies which are part of the global Mining and METS (Mining Equipment Technology Services) sectors. It is suitable for miners and those suppling goods and services to the mining and energy sectors around the world.
It will offer extraordinary insights into how to be more successful and strategic advice in terms of public relations and media campaigns.
“Many METS companies servicing global multinationals do not currently implement successful public relations’ strategies and the perception of their firms can fall short as a result. We can help you improve. “Mining service firms are often busy fine-tuning world-class engineering and technology but are unable to communicate — to stakeholders — how sophisticated and ingenious their products are. This course has been carefully constructed to fill in any knowledge gaps that may exist. Perth Media is here to help with important information that will enable your PR efforts, globally, to attract your target customers and investors,” said Cate Rocchi, MD of Perth Media.
Event: To enrol in our Masterclass in Public Relations and METS, please email cate@perthmedia.com.au. It will be conducted by Cate Rocchi (a former financial journalist once based in London and Hong Kong) now MD of Perth Media, in Perth. The Masterclass will be held in Perth, from 9.30-noon, on April 5, 2024, and followed by a networking lunch.
Morning session: Ticket price is $1100, plus GST (9.30am to noon); Lunch: Included (12.15pm to 1.15pm).
Public Relations Masterclass in METS Podcast below, featuring interview with mining technology company GeoMoby.
To book please contact cate@perthmedia.com.au
Public Relations Masterclass for Agribusiness and Food
Find out how to strategically manage community relations, government relations, media relations and much more, at our first ever Public Relations Masterclass designed for the Agribusiness Sector.
For further insight go to:
Perth Media Masterclass Podcast - Episode 1 Public Relations and Agribusiness
https://soundcloud.com/user-318812936/perth-media-masterclass-podcast-episode-1-public-relations-and-agribusiness
Event: To enrol in our Masterclass in Public Relations and Agribusiness, please email cate@perthmedia.com.au. It will be conducted by Cate Rocchi, a former agribusiness journalist and now MD of Perth Media. The Masterclass will be held in Perth, from 9.30-12pm, on February 16, 2024, and followed by a networking lunch.
Public Relations Masterclass for Leaders on Jan 19
We can help you take your next leadership step. Public relations provides game-changing results for companies and organisations and PR knowledge is an important part of any leader’s journey and skillset.
Join us at Perth Media’s annual Public Relations Masterclass on January 19 in person, in Perth, or by zoom.
PR accelerates growth and managing stakeholders in the media, government, community and investment sector can be improved if PR is switched on and communications are immaculate.
The masterclass is aimed at the CEO/Managing Director level but will also empower high-level communications’ team members and ambitious small business owners.
Anyone who wants to achieve more publicity and improve public relations in all areas — including media relations, government relations, community relations, and investor relations — will learn practical information.
We focus on invaluable techniques to enhance the perception of your company or organisation.
Topics covered include: how to assess your PR efforts; why research is important; pros and cons of internal communications teams; pros and cons of external PR contractors; and what to do when things go wrong.
The masterclass will be tailored to needs of participants, but focused on leaders and future leaders.
Numbers limited to six people. Cost: $990, plus GST. Course runs from 9.30am to noon, followed by networking lunch.
To register your expression of interest, please contact Perth Media Managing Director, Cate Rocchi, on cate@perthmedia.com.au
Charity Cocktail Event
Quorum Charity Cocktail Party for Ronald McDonald House WA, featuring cricketer Adam Gilchrist.
Please come and join us for a fabulous evening, including dancing and charity auction. Auction items welcome.
Book now! Chilean dance performers. Cost: $100 per person (includes nibbles and first beer or champagne)
https://events.humanitix.com/ronald-mcdonald-house-charity-event-supporting-wa-families-with-sick-kids-at-rmhc-wa
Perth Media has been a member of Quorum since 2021.
