Aimed at Korean companies, and other international companies, establishing a presence in Australia, this is the first step to building relationships with Australian media and stakeholders.

Understand the differences and similarities of Australian-based media and reporters in Korea. The course has been designed to assist senior Korean business leaders and communications/public relations/media managers of companies based in The Republic of Korea, and other overseas countries, doing business in Australia.

“This course has been carefully constructed to fill in any knowledge gaps that may exist. The Australian media, which operate in our robust democracy, are varied and sometimes unpredictable. Perth Media is here to help with important information that will enable your media liaison in Australia to be successful,” said Cate Rocchi, MD of Perth Media.

Depending on demand, after the morning masterclass, there is an option to participate in a media training course covering TV, radio and print in the afternoon.

Event: To enrol in our Masterclass in Public Relations and Media: Korea Focus, please email cate@perthmedia.com.au. It will be conducted by Cate Rocchi (a former financial journalist once based in London and Hong Kong) now MD of Perth Media, in Perth. The Masterclass will be held in Perth, from 9.30-noon, on August 16, 2024, and followed by a networking lunch.

Morning session: Early bird ticket price $990, plus GST (9.30am to noon) available until February 29,2024; Lunch: Included (12.15pm to 1.15pm). Tickets from 1 March 2024, $1100, plus GST.

Afternoon media training session: Early bird ticket price $3000, plus GST. Includes completed TV reel and podcast. (1.45pm-5pm). Bus included from venue 1 to venue 2. Tickets from 1 March 2024, $3200, plus GST.

To book please contact cate@perthmedia.com.au